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2011 Holiday Season Email Snapshot
As we wave goodbye to another holiday season, email marketers can be optimistic that 2012 will be another year of email-generated revenue and digital marketing cheer. Analysts at Experian CheetahMail...
View ArticleA CheetahMail New Years’ Resolution: Giving Up Email Append
Ten years ago in December of 2001, I coordinated an initiative with many of the leading email service and data providers to agree upon “Best Practices for Email Append” under the auspices of the...
View ArticleAcquire mobile subscribers with SMS love
Valentine’s Day is almost upon us – and what better time to communicate with those customers you so adore. Actively promoting SMS initiatives through traditional media touch points, and incentivizing...
View ArticleEnhancing Email Marketing with Display Advertising
Nowadays most consumers have more than one email address – one for personal email and another for promotions, coupons, and newsletters. If your emails land in the latter address, which receives at most...
View ArticleFour tactics for smarter email segmentation
The 2012 Digital Marketer is almost here. There’s so much good information that we couldn’t wait to share it with you. Here’s a preview of four major ways to approach making the most of the data you...
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Best Practices For Point of Sale Email Collection
As clients, mainly retail, try to grow and expand their email lists, many have turned to Point of Sale (a.k.a. POS) email collection. POS collection has become an industry norm with the ability to...
View ArticleMarketers, meet Dana – she’s your best customer
Last week, to kick off Experian CheetahMail’s 2012 Digital Summit in Las Vegas, the world’s most sophisticated marketers were introduced to Dana and then invited to get to know her better….. a lot...
View ArticleHotmail gets tough on Graymail
Hotmail has recently been in the news for improving their users’ Inbox experience, enhancing tools and improving their filters. More specifically, Hotmail is trying to combat “Graymail” or all of the...
View ArticleSending email coupons this holiday season? Consumers look later in the week
The likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become accessible at 8 a.m. on Wednesday, according to a recent...
View ArticleMore emails are sent in the morning, yet more consumers respond in the afternoon
Similar to the 2010 holiday season, 78% of holiday email campaigns are being sent between midnight and noon (compared to 77% in 2010). Is this the best time to send? A recent Experian CheetahMail...
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